Logo

PRIVACY POLICY

Last updated: 11 / 06 / 2025

Company: Yella Ride LLC

Registered in: Georgia, USA

Website: https://yellaride.com/

1. Introduction

Yella Ride LLC ("YellaRide," "we," "us," or "our") is committed to protecting your privacy.

This Privacy Policy explains:

  • What personal data we collect
  • Why we collect it
  • How we store, use, and share it
  • Your data rights under applicable privacy laws

By accessing our platform or using our mobile app, you agree to the terms of this Privacy Policy.

2. What Data We Collect

We collect the following categories of data:

A. Personal Identification Data

  • Full name
  • Email address
  • Phone number
  • Date of birth (for renter eligibility)
  • Driver's license information (when required by rental operator)

B. Booking & Transaction Data

  • Booking details (vehicle type, dates, location)
  • Payment method (card type, last 4 digits)
  • Billing address
  • Invoices & receipts

Note: YellaRide collects prepaid booking payments. However, security deposits are handled directly by the rental operator, not by YellaRide.

C. Device & Usage Data

  • IP address
  • Device model (Android/iOS)
  • Browser type & version
  • Cookies & tracking behavior (pages visited, clicks, app screens visited)

3. How We Use Your Data

We use your data to:

PurposeExample
Complete your bookingSending booking details to the rental operator
Customer communicationBooking confirmation, reminders, updates
Improve platform/appCrash reports, app analytics
Marketing & promotions (optional)Discounts, offers, app updates

We never sell your personal data to other businesses.

4. Data Sharing & Third Parties

We share data with:

RecipientPurpose
Rental Operators (vendors)So they can prepare your car & verify documents
Payment Gateways (Stripe / PayPal / banks)To process your prepaid booking
Marketing & analytics tools (Meta, Google Analytics, Firebase)App performance & advertising
Legal authorities (if required)Fraud prevention, compliance with law

Rental operators receive only the minimum necessary information (name, phone number, pickup date, car type).

5. Cookie & Tracking Policy

We use cookies to:

  • Analyze website performance
  • Personalize browsing
  • Show retargeting ads (Google/Meta)

Users can manage cookie preferences anytime using browser settings.

Full Cookie Policy is available separately at /cookies-policy.

6. Payment Data Security

  • All payments are processed through secure PCI-DSS-compliant providers (Stripe, PayPal, etc.)
  • YellaRide does not store full credit/debit card details on its servers
  • Security deposits are handled directly by the rental operator

7. Data Retention

Data TypeRetention Period
Booking records7 years (legal accounting requirement)
Marketing data (if subscribed)Until user opts out
Account dataUntil user deletes account

8. Your Privacy Rights

Depending on your region (including CCPA & GDPR-style rights), you have rights to:

  • Access your data
  • Correct incorrect data
  • Request deletion of your account/data
  • Opt out of marketing communications
  • Disable cookie tracking

To make a data request:

We will respond within 30 days.

9. Marketing Communications

We will send promotional emails or app notifications only when:

  • You opt in, or
  • You have made a booking (transactional info)

You can unsubscribe anytime.

10. Data Protection & Security Measures

We use:

  • Encryption (HTTPS / SSL)
  • Secure data storage
  • Restricted access internally

We work continuously to protect user information from unauthorized access, loss, or misuse.

11. Children's Privacy

YellaRide is not intended for individuals under 18 years of age.

We do not knowingly collect data from minors.

12. Changes to This Policy

We may update this Privacy Policy. Changes will be posted:

  • On the website footer
  • Inside the mobile app notifications

13. Contact Information

If you have privacy questions or requests: